AU Interior

Web Development
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about project

AU Interior is a brand dedicated to crafting spaces where elegance meets functionality. The project involved a complete redesign of their website to better reflect the company’s core values — innovation, refinement, and contemporary living. The goal was to build an online presence that communicates sophistication while maintaining user-friendliness, highlighting their services in architecture, interiors, and product design.

problem

The previous AU Interior website did not fully capture the brand’s premium feel. It lacked visual consistency, modern design elements, and clear pathways for users to explore services or get in touch. As a result:

  • User engagement was low.
  • Navigation was confusing, leading to higher bounce rates.
  • The brand’s value proposition and expertise were not clearly communicated.
  • The website did not effectively showcase the team, gallery, or blog content that builds trust and authority.

    • solution

    The redesign focused on creating a minimalist, elegant layout with a strong emphasis on visuals and user experience:

    • Clear Visual Hierarchy: Implemented large, impactful headlines and sections broken down by service areas.
    • Team Showcase: Introduced a dedicated "Our Team" section with photographs and titles to humanize the brand and establish trust.
    • Interactive Elements: Added smooth carousels for project categories and gallery sections to make navigation intuitive and visually engaging.
    • Blog and Updates: Designed a blog section to share insights and trends, positioning AU Interior as an authority in the design space.
    • Modern Contact Form: Created a clean "Get In Touch" form to encourage user inquiries, supported by a clear footer with contact information and social media links.
    • Mobile Responsiveness: Ensured seamless experience across all devices, focusing on performance and fast loading times.

    Overall, the new AU Interior website now reflects the brand’s essence: sophisticated, functional, and client-centric.

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