Leaf & Loop

Leaf & Loop needed a digital experience that:

• Showcased plants in a way that feels approachable and inspiring for both beginners and seasoned plant lovers.
• Communicated ease of purchase, delivery, and plant care support.
• Stood out in a saturated online market with a modern, minimalist visual style.
• Built trust by highlighting pet-friendliness, eco-conscious practices, and ongoing care support.

Previous plant delivery websites were often:

• Too cluttered or lacked emotional connection.
• Lacking educational support for buyers.
• Missing storytelling around plant lifestyle and benefits.

We designed a calming and design-forward interface for Leaf & Loop that:

• Highlights Simplicity: Clear messaging like “Plants, Delivered Simply” sets the tone right away.
• Streamlined Browsing: Sections guide users through picking a plant, pot customization, and easy delivery — removing guesswork.
• Visual Storytelling: High-quality lifestyle photos and minimal layout allow the products to shine without distractions.
• Trust & Value: “Why Choose Us?” section emphasizes benefits like pet-safe plants, eco packaging, and expert support.
• Educational Content: Integrated plant care guides and beginner tips to engage customers beyond checkout.
• Social Proof: Testimonials from happy customers reinforce credibility and satisfaction.
• Subscription Section: Encourages growth with the brand through plant tips and discounts.

The end result is a refined online experience that blends commerce with care and content, appealing to today’s conscious consumers.